Paid Advertising for BHSSCI
From 2019–2020, I spearheaded Google Ads and Facebook/Instagram campaigns for a leading plastic surgery facility in Dubai. My focus was clear: build measurable performance and real lead growth across paid channels — and the results speak for themselves.
Read on to explore my campaign strategy, management approach, and success stories.
The Challenge:
Main goal: Form conversions for appointments
Secondary goal: increase brand awareness and credibility
The clinic brought in world-renowned doctors from the U.S. for limited-time patient consultations. Our main goal was simple but critical: drive form submissions that turned into appointments. We also wanted to build brand credibility and awareness in a competitive market. I created creative videos and images to attract a (usually) pro-active, adult audience looking for body enhancements.
To do that, I crafted targeted creatives — both video and static — aimed at proactive adults interested in body enhancements.
See example below:
Ongoing Maintenance:
Every day looked like:
- Reviewing campaign performance and reallocating budget where it mattered most
- Tweaking keywords (adding winners, removing underperformers)
- Evaluating lead quality and providing ongoing feedback
- Making sure data was syncing back to Hubspot
Results:
After six weeks, we were averaging a $123.92 cost per lead with our $20,000 / monthly budget.
- 35% bump in click-through rate (CTR)
- 22% reduction in cost per lead (CPL)
- More booked consults and better-qualified inquiries
One big takeaway? Testing video vs. static creatives makes a noticeable difference in grabbing attention and driving action.
Another major takeaway from advertising in the plastic surgery space is just how sensitive ad platforms are to the language and content used. Ads and keywords are frequently disapproved or rejected, which makes ongoing monitoring, revisions, and hands-on maintenance absolutely essential to keep campaigns live and performing.
^deals were not recorded for this visual report.