One campaign I’m proud of was a full-funnel digital campaign for a plastic surgery group in Dubai. The goal was awareness + appointment bookings. I built unique video creative for each doctor, optimized landing pages, and managed the paid strategy across Facebook, Instagram, and Google Display.

I monitored performance daily and optimized budgets, targeting, and creative based on HubSpot + GA4 data. After six weeks, we increased CTR by 35%, reduced CPL by 22%, and saw a measurable lift in booked consults. That campaign reminded me how testing static images vs. videos can curate attention.